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[K-MOVE] Exclusive Limited Automobile Editions
2019-02-19 |
조회 106
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South Korea's automakers in recession are trying to find the way out of the current hardship by introducing highly exclusive limited editions of their latest models.

Hyundai Motor Company's 'Kona' SUV is dressed up in the Iron Man's suit.

It's a Kona Iron Man Special Edition developed by Hyundai Motor in collaboration with Marvel.

Only 7,000 Kona Iron Man Special Editions are set to be sold globally.

Ssangyong Motor Company has begun taking orders for customized editions of its 'Tivoli' SUV model.

Drivers can customize the compact SUV by mixing and matching the design and color of various components such as the car's interior ornaments and roof.

South Korean automakers have managed to retain local drivers’ preference for their brands by introducing an increasing number of special editions.

This marketing method helps the car makers refresh their brand images.

[So Hyeon-Cheol, official, Shinhan Investment Corp.]
"The domestic automakers suffered from lackluster sales due to the slow economy last year. In order to overcome the difficult situation, the automakers are seeking to promote their brands through the 'limited edition marketing' strategy."
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